Every time a farmer asks, “what is the price going to do?” what they’re really asking for is help with their marketing. This course lays the foundation for understanding the dynamics of farm marketing so that you can move this conversation forward with meaningful and actionable results.

• Understanding the workings of “the market.”
  
• Are you the farmer’s adversary or ally?
  
• The dynamics of farm marketing, what is the ultimate goal?
  
• Shifting the mindset from price to profit.
  
• Different marketing seasons … when you sell determines how you sell.
  
• Giving farmers guidance to set their marketing goals.
  
• Information that helps and hinders the marketing discussion.